PPC & PPA ADVERTISING PROGRAMS…

Google Cash
$67.
Beginner.
Program Includes: "Google Cash 2005 Edition" eBook (135 pgs). 24 online videos. Bonus eBooks include: "From Chump To Champ: An Education in AdWords Success with the Google Cash System", "The Greatest Marketing Secrets of The Ages", "Affiliate Master Course", "How To Profit From Google AdWords", 3 Perry Marshall eBooks, "Article Secrets", "1001 Newbie Tips", more.

Chris Carpenter's Google Cash is an affiliate marketing model which doesn't require developing a product, or even a website. The core strategy revolves around promoting other merchants' products through Direct Linking on paid search vehicles, such as Google, Yahoo or MSN. The Google Cash model is a down-and-dirty solution for affiliate marketers who don't own websites, or for pro affiliates seeking minimal-investment, minimal-effort revenue streams. AdWords ads which link directly to merchant websites, or to landing pages which then link to merchant websites, can create profitable revenue streams. However, the pay-per-click world of 2006 has changed since Google Cash first arrived on the scene in 2003. But we'll get to that…

Google Cash begins with the basics of finding profitable products to promote and AdWords account setup, then progresses to keyword research and developing ad copy. The core manual also presents ideas for using ClickBank products, eBay and classified ads, to get clicks. Carpenter's approach to developing keyword lists is practical, focusing on fundamentals sometimes overlooked by novices. Carpenter offers basic but solid tips for analyzing ROI and cautions against succumbing to the temptation to bid your way to the top.

Some of the bonus eBooks offer useful tips, but aren't an incentive to buy Google Cash. The twenty-four online videos, however, are. Though occasionally redundant, the videos are necessary expansions of concepts which are somewhat oversimplified in the eBook. The videos introduce AdWords account setup, keyword research tools, keyword matching options and bidding strategy, ROI optimization, ad syndication on Google's content network.

The videos also offer cautionary insights on conditions that drop your Google Quality Score, which determines ad position, how much you pay per click and whether, for that matter, your campaign is allowed to remain active. Google is cracking down on arbitragers. In order to thin the forest of direct-linked ads, Google has in the past year ordained that only one ad per URL can be displayed for each keyword search; in other words, only one affiliate — or product owner — can promote a particular product or website URL. Google believes these ads damage overall ad relevance of their AdWords system. They've also dramatically restructured Quality Score algorithms to include an analysis of the relevance of advertisers' landing pages to the keywords they're bidding on. Advertisers who offer a "low quality user experience" are seeing increases in their minimum bid costs.

What all this suggests is that the Google Cash method is less lucrative, requiring Google Cash-centric affiliates to expand their business models. Both AdWords Miracle and Beating Adwords essentially cover the same ground that Google Cash covers, and then some. AdWords Miracle and Beating Adwords both revolve around a more comprehensive pay-per-click portfolio model, and each includes advanced strategies which will only become more critical.

Google Cash is a solid introduction for AdWords novices. But considering its $67 price tag, novice affiliates are better served to invest in the more comprehensive $67 Beating AdWords. Better yet, spring for the innovative, forward-looking $97 AdWords Miracle.

Learn more about Google Cash…