WHAT YOU GET…
Beating AdWords and AdWords Miracles are both class acts, eschewing that Get Rich Quick flavor in favor of money-making strategies that are underpinned by realistic revenue goals. That said, both programs do present ambitious strategies, Beating AdWords with a tone of slight braggadocio, AdWords Miracle with a tone of conscientious mentoring.
Each offers a cursory affiliate marketing primer, focusing primarily on on pay-per-click and opt-in list revenue streams. AdWords Miracle offers the better overview for beginners, including video step-by-step walk-throughs on keyword research, competitive research, and how to ferret out underexposed products to promote.
Both programs offer AdWords account setup walk-throughs, keyword research tools, and philosophies about Google's Content Network search. Each covers the intricacies of phrase match types, split-testing, and constructing tightly focused ad groups; Beating AdWords, in particular includes a good section about dynamic keyword insertion.
The tone of Beating Adwords is unfailingly competitive, repeatedly circling the point that successfully beating AdWords means beating the competition. This is true — and important to emphasize — but it's only half the story. The other half is ad content quality. And that's where AdWords Miracle really shines. AdWords miracle focuses a bit less less on beating the competition in favor of finding niches with no competition.
AdWords Miracle's copywriting advice is better illustrated, more expansive, and ultimately more sophisticated in terms of marketing strategy, including a few innovative techniques such as "hit-and-run" and "skimming." AdWords Miracle's eBooks and videos emphasize fundamental copy quality and composing relevant ads. Google rewards relevance with a higher Quality Score, searchers reward relevance by investing in a click. And in the end, that's the game. Beating AdWords tends to rely more heavily on tricks to boost CTR and beat the system. All fine and good, but Beating AdWords' ad content examples — while making strong points on vying for position — are a bit old-style and boilerplate. Not much there to get the creative juices flowing.
Both programs devote many words to boosting CTR and improving Quality Scores, the ultimate goal being, of course, that you pay less per click and achieve a higher ad position. Each includes good sections on landing page relevancy and analyzing your competitors' campaigns — especially the competitors who are beating your position. Each offers seasoned bidding advice, including detailed — and slightly differing — approaches to optimizing daily budgets and analyzing ROI.
AdWords Miracle offers particularly comprehensive advice on what to do when a campaign flops — how to pinpoint what went wrong and how to decide whether to get out or stay and fight.
INSIDER ADVICE…
Often, the reason to buy one product over another is insider tips, any one of which could be the key to early success, or at the least, avoiding costly newbie mistakes. All other things being equal — and in many ways — Beating AdWords and AdWords Miracle are equal, AdWords Miracle offers more priceless nuggets. AdWords Miracle simply seems more willing to share the little details that can make or break you.
WHAT YOU DON'T GET…
We would like to see AdWords Miracle and Beating AdWords devote a few pages to the changing future of pay-per-click, which is clearly sliding towards a pay-per-action model. (See our story: Death Knell For Cost-Per-Click Advertising?) Also, neither devotes words to Yahoo YPN or MSN adCenter pay-per-click campaigns, which usually comprise part of an affiliate marketer's pay-per-click porfolio. But hey, the two titles leave no doubt that you're buying Google AdWords guides, after all. It is true that Google's search and ranking algorithms are the most complex, and require more skill and more sophisticated tools. It's also true that many of the strategies presented in these two programs can be successfully applied to any pay-per-click campaign.
Neither program's eBooks get Brownie points for hyperlinking the table of contents to the text. The AdWords Miracle TOC is more extensive and even clever, though not hyperlinked to any pages. Beating AdWords TOC does at least link to chapters and offers an Index link on each page.
THE WINNER…
AdWords Miracles, by a nose. If you can only buy one, buy AdWords Miracle. It's worth the extra thirty bucks. Each is a solid educational guide in its own right, but AdWords Miracle digs deeper. AdWords Miracle takes a more creative, modernized approach and inspires a creative mindset, which — coupled with good research and analysis — is the key to building a profitable AdWords portfolio.
Learn more about AdWords Miracle…
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