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We are currently investigating specific new entrepreneurial opportunities and will be expanding this section throughout the summer. For now, a couple of broad perspectives...

GO MODERN.
Only buy into affiliate programs which have been updated to accommodate recent strategic changes to paid search advertising programs; e.g., the gradual phasing out of pay-per-click revenue streams. (For example, see The Death Knell For Cost-Per-Click Advertising?)

In the future, successful affiliates will be the ambitious marketers who take advantage of technology. It's not just about experience and common sense anymore. Grabbing attention in this competitive advertising landscape is requires a more sophisticated approach. Explore software tools that reduce research time, take the guesswork out of ad buys, and make your time more productive. It's money well-spent.

Pay attention to the numbers. Insist on good traffic stats and study the patterns they reveal. Recent changes to paid search advertising programs like Google AdWords and Google AdSense allow more sophisticated bid price tuning, but also force online marketers to realign promotional strategies with pay-per-action models.

DIG AROUND IN THE NICHES.
Affiliate marketing competition has gotten fierce in some arenas. But there are thousands of good marketing opportunities hiding in the nooks and crannies of the internet. Uniqueness sells. Always has, always will.

Tech Depot -- An Office Depot Co.

 

 


 


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